Challenging Extremist Views on Social Media
Developing a Counter-Messaging Response
: Developing a Counter-Messaging Response
: van Eerten , Jan-Jaap
This book is a timely and significant examination of the role of counter-messaging
via social media as a potential means of preventing or countering radicalization to
In recent years, extremist groups have developed increasingly sophisticated
online communication strategies to spread their propaganda and promote their
cause, enabling messages to be spread more rapidly and effectively. Countermessaging has been promoted as one of the most important measures to neutralize
online radicalizing influences and is intended to undermine the appeal of messages
disseminated by violent extremist groups. While many such initiatives have been
launched by Western governments, civil society actors, and private companies,
there are many questions regarding their efficacy.
Focusing predominantly on efforts countering Salafi-Jihadi extremism, this book
examines how feasible it is to prevent or counter radicalization and violent extremism with counter-messaging efforts. It investigates important principles to consider
when devising such a program. The authors provide both a comprehensive theoretical overview and a review of the available literature, as well as policy recommendations for governments and the role they can play in counter-narrative efforts.
As this is the first book to critically examine the possibilities and pitfalls of using
counter-messaging to prevent radicalization or stimulate de-radicalization, it is
essential reading for policymakers and professionals dealing with this issue, as well
as researchers in the field.
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